Three Interesting Reads

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1. 
   Dave

   02 Apr 09 [ 16:06 ]
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   I highly recommend this article about KFC filling potholes in exchange for branding the repair spots:

   http://www.cleveland.com/roadrant/index.ssf/2009/03/why_did_the_friedchicken_maker.html

   Why did the fried-chicken maker cross the road? To fill the potholes, of course.

   The folks at KFC recently cooked up an appetizing offer for cash-strapped cities: The restaurant chain will fix crater-ridden streets for free if they’re allowed to brand repairs with a chalked-on message saying that the road has been “Re-Freshed by KFC.”

   Company president Roger Eaton put the deal on the table last week in an open letter to America’s mayors. KFC intends to select four towns to receive “a smooth drive that is fit for a colonel.”

   KFC started the project in its hometown of Louisville, Ky., to market its “Fresh Tastes Best” campaign. A “professional road repair crew” performs all of the work, filling the holes with .¤.¤. well, we can only assume that it’s some sort of secret recipe.

   It’s a tempting opportunity. Let’s see if Cleveland or other Northeast Ohio towns bite on it.

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